Leader creates brands and value propositions designed to cut through the noise and get you noticed.

Our team draws on decades of collective experience across a huge range of business-to-business and consumer brands. Whether working to the client’s brief or one developed through our own Strategy + Insight process, we can create completely new identities or evolve and modernise existing ones.

The results are brands which are structured, memorable, distinctive and successful.

Our Brand + Proposition services include:

Value propositions

Innovative new ways to structure and communicate your products and services, helping you to better connect and engage with your target markets.


Compelling key messages, memorable straplines and tone-of-voice guidelines to ensure consistency across your marketing communication.

Visual concepts

Bringing your brand to life with powerful imagery and visualisations.


Logos, icons and colour palettes, carefully designed to capture your brand values and communicate them across a full range of print and digital platforms.


Rolling out your new brand across a full range of marketing materials and collateral, from letterheads and business cards to full corporate websites.


Simple but comprehensive documentation to make sure your brand can be consistently and reliably implemented time after time after time.