LEAD: the Debate

Leader Wood in The Sunday Times

The Leader Wood recently featured in a Sunday Times feature about the recreation of the famed Forest of Arden, near Stratford-upon-Avon! 

The original forest was an evocative setting for many of Shakespeare’s plays, including the much-loved A Midsummer Night’s Dream.

PR is dead, long live PR: the challenges (and a new future) for public relations

Many, many commentators have written the epitaph for public relations.  Alister breaks out the tarot cards and dusts off his crystal ball to predict a new future for PR – and perhaps not one you might expect.

Why us? The role of company culture in brand communication

Finding your own unique space in a congested ‘me-too’ market can be hard. Far from being a ‘soft’ factor, company culture can be a great place to start exploring – or building – what stands your business apart from the crowd.

Automatic for the people? Why even the best marketing automation still benefits from the human touch

Is marketing automation really the ‘magic bullet’ solution to your every marketing need? And why, if automation is so effective, does Leader continue to place such a strong emphasis on human management and intervention?

Yes you can! Rising to the challenges of industrial and B2B content marketing

Creating engaging articles, graphics and other marketing content for apparently unexciting B2B & industrial products might seem an impossible task. But engaging B2B content marketing can (and almost certainly should) be done!

Leading from the front: director-led marketing and why it matters

Leader’s director-led philosophy means that the senior team you meet at the pitch is the senior team you will work with to deliver your programme. This is why we think that matters.

He’s alive! The benefits of buyer personas in B2B marketing

Buyer personas have long been popular with consumer, and especially retail, marketers. Modern in-bound and content marketing approaches mean they are increasingly being considered a mainstay of B2B campaigns as well.

Plus ça change – the four timeless marketing truths that will never stop helping you sell

Technology has changed everything in marketing!!! Or has it? While the internet has certainly changed the tools of the trade out of all recognition, deep down we all know that the people who buy from us are just the same as they always were. And that’s why these four timeless truths of sales and marketing remain as true today as they’ve ever been.

Black box branding – harnessing the power of marginal gains for great design

Black box branding highlights the value of failure, review and incremental improvement – and how this can improve your brand design work

How well do you know your customers?

What do you need to do to become more customer-centric? Data from digital channels can enable you to build a detailed picture of just who your priority customers are.

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