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boardroom marketer
Strategy + Insight

Why every boardroom needs a marketer

While a recent survey suggests that marketers might be questioning their own right to sit in the boardroom, others argue that the role of the senior marketer has never been more important for business success.

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Faye Hampson - Visual Communications Director at The Leader Marketing Partnership

Faye appointed to director role

Leader’s Faye Hampson has been promoted to Visual Communications Director with responsibility for all aspects of visual communication in Leader’s full-service marketing mix.

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Branding Logo Design
Brand & Proposition

Logo design: how it works and why it matters

Logos are the visible tip of the marketing iceberg – they are, almost literally, everywhere. So why do logos matter so much, how do logos work, and how you make sure you get the right logo for your situation?

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