Leader’s Gerry Vincent has been appointed to the Chartered Institute of Marketing’s South West Regional board, as ambassador for senior marketers.
With uncertainty in the air, many see economic storm clouds gathering. So will ‘batten down the hatches’ be the right response, or could cutting marketing budgets pose a genuinely existential threat to brands and businesses?
In a world packed full of marketing theory and elaborate models, could these six little questions – immortalised by an English poet more than a century ago – in fact be the most useful marketing strategy toolkit of them all?
Finding your own unique space in a congested ‘me-too’ market can be hard. Far from being a ‘soft’ factor, company culture can be a great place to start exploring – or building – what stands your business apart from the crowd.
Technologies like marketing automation are powerful and here to stay. Used the right way they can free marketers to focus on creativity, insight and customer engagement.