How we Work \ Virtual Marketing
how we work
Virtual Marketing
Virtual Marketing from Leader is designed to provide you with all of the components of a full marketing department in a structure and at a price point that makes sense for your business.
You can choose a complete outsourced marketing service, or just pick the service(s) you require.
Virtual Marketing is flexible to work in the way that suits you best. It can complement and expand your existing in-house resources, help you plug a skills gap in one particular area or replace an entire in-house team if required.
But however you choose to work with us, you can be sure you will be working with an experienced and qualified marketer who can help you ensure that you are doing all the right things and in the right way to get great results.
So we don’t do mass mailings, pointless research or pretty websites for their own sake – our approach is about identifying the best strategies to deliver bottom line results for each individual business and then providing the tools they need to do exactly that.
© Leader Communications Ltd 2011 \ George House \ 121 High Street \ Henley in Arden \ Warwickshire \ B95 5AU \ t: 01564 796200
Virtual Marketing
Virtual Marketing from Leader is designed to provide you with all of the components of a full marketing department in a structure and at a price point that makes sense for your business.
You can choose a complete outsourced marketing service, or just pick the service(s) you require.
Virtual Marketing is flexible to work in the way that suits you best. It can complement and expand your existing in-house resources, help you plug a skills gap in one particular area or replace an entire in-house team if required.
But however you choose to work with us, you can be sure you will be working with an experienced and qualified marketer who can help you ensure that you are doing all the right things and in the right way to get great results.
So we don’t do mass mailings, pointless research or pretty websites for their own sake – our approach is about identifying the best strategies to deliver bottom line results for each individual business and then providing the tools they need to do exactly that.
Outsourced Marketing
For businesses which want to outsource some or all of the marketing function, or which have
identified a need to step up their focus on marketing, we offer the Virtual Marketing Department as a comprehensive outsourced service.
Whether you are fed up with the time and cost of managing multiple marketing suppliers (not to mention exasperated by the lack of integration and performance), trying to escape from the overheads and inflexibility of employing a full in-house marketing team, or simply convinced that your business needs more effective and efficient marketing, Leader’s Virtual Marketing Department offers:
• A full range of skills and marketing services
• An integrated service from an experienced team of specialists
• No overheads and scaleable service levels
• Flexible working in the way that best suits your existing structure and processes
Corporate Identity & Brand Management
In a world where genuine product differentiation is increasingly rare and difficult to achieve, how you brand your company, your products and your services will ultimately decide how successful you are in achieving your sales and marketing objectives.
Our consultants can help you develop and maintain a brand strategy designed to succeed, creating brands that are structured, memorable, distinctive and successful.
A key part of this can be getting the look and feel of your business right, from logo to literature, door sign to business card – and Leader has decades of experience in helping businesses get it just right.
We can help you balance impact with professionalism, good design with relevance, consistency with flexibility.
Direct & Email Marketing
Direct marketing, whether by post or email, is one of the most powerful tools in the marketer’s armoury, able to turn well managed business data into immediate sales results, or to build business relationships over the longer term.
Leader can help you with the entire process, from the initial data acquisition and management through to campaign targeting and the development and delivery of high impact creative campaigns that will really stand out in the postal in-tray or the email in-box.
And thanks to the powerful reporting tools built into our Envoy email marketing system, we can also help you take the next step towards analysing results, building on customer interest and improving your campaign month-on-month.
Public Relations
Public relations can often be an integral part of a virtual marketing programme, helping SMEs and other clients as they seek to raise their profiles, manage their reputations and deliver key sales messages to their markets.
From news releases and feature articles to blogs, wikis and social media content, Leader can help you identify the best stories to deliver the right message to the right audiences.
And if public relations is a major part of your requirement, please visit our Fusion PR pages. Our dedicated Fusion PR service is a powerful new answer to the issue of reputation management in the digital age, seamlessly combining traditional and online public relations techniques in a single integrated service.
Design & Print
While the undoubted power and flexibility of the internet makes online marketing more and more powerful, there are still plenty of applications where print is king.
From corporate brochures, magazines and annual reports to leaflets, fliers, stationery and advertisements, our full-service in-house team includes designers, copywriters, print production experts and marketers to ensure that everything we produce looks great, reads well and achieves exactly what your business needs.
Marketing Strategy, Research & Review
We have built our reputation for the delivery and implementation of effective marketing campaigns not only on our creativity but also on a platform of intelligent strategic planning.
By building a close understanding of your brand, your competitive environment and your stakeholders we create marketing plans and communications strategies based on fresh insights that will help you maximize your competitive advantage and deliver maximum ROI.
Websites & Online Marketing
Across every single market, purchasing and customer behaviour has become dominated by the internet and online tools. Digital is no longer niche – if it is part of everyday life for your customers, then it has to be a mainstream part of your marketing mix.
Everything Leader does delivers on this agenda.
Our strategic planning considers the role of the internet in marketing communications, sales and product distribution.
Our brand development often starts with the development of new websites or campaign micro-sites, resulting in eye-catching and effective websites across a huge range of sectors and requirements.
Our direct marketing campaigns are as likely to be delivered by email as post.
And all of this work is supported by specialist knowledge in the latest tools and techniques for digital communication, including search engine optimization, blogging and social networking.
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