Impresario Online

Raymond Gubbay Ltd is world renowned for its operas, classical concerts, ballets and musical performances.

In 2010 they approached Leader to initiate a social media strategy which would improve online brand awareness and increase ticket sales.  We started by identifying some key shows, including the English National Ballet’s Swan Lake at the Royal Albert Hall, Strictly Come Dancing’s  Darren and Lilia’s Latin Fever show and the iconic Battle of Britain concerts.  We built social networks on Twitter, Facebook and YouTube which really engaged with the public.  Results included thousands of new online friends and plenty of directly attributable ticket sales.

Lamb Cam Live!

In Spring 2011 Leader PR launched a social media campaign for Umberslade Farm Park which included a live video stream from its lamb enclosure. Lamb Cam Live was part of Umberslade's Easter '11 Fusion PR activities which attracted a record number of visitors.

Leader's digital PR team developed Lamb Cam Live to launch directly after the hugely popular Lambing Live series started on BBC2 and to coincide with the first day of the school Easter holidays. The fusion PR campaign integrated Facebook, Twitter, and the live video stream on www.umberslade.com with a traditional media campaign which includes coverage on BBC Midlands Today for the birth of quintuplet lambs.

Tom Grocott, director at Leader said: "Lamb Cam Live increased online visitor numbers, but perhaps more importantly it encouraged record numbers of visitors to the park itself at Easter. Along with the in-house team at Umberslade we are growing the Facebook and Twitter community every day with exciting and engaging content."