Cox and Plant

Leader developed the "A Difference You can Sense" campaign for Cox and Plant, a manufacturer of conveyors for the food and pharmaceutical markets.

The campaign used the five senses to explore some of the core Cox and Plant values - quality, technically, traditional values and, throughout the whole process, humour and the human touch.

A micro website served as the hub of the campaign, and a database of 2,500 targets was prepared.

Over five months, a series of creative mailers were issued in print and email form. Humour and interest were key throughout with earplugs, magnifying glasses, funny recipe cards and sandpaper-as-toilet paper all used to deliver the messages.

Results were measured by the direct feedback to Cox and Plant, by website hit rates and by careful collation of anecdotal feedback. More than 100 calls and emails were generated, and the campaign website was visited by 500 individuals - 20 percent of the target audience.

"Cox and Plant is very different to its competitors, and what has been so great about this campaign is that it has managed to really get that difference across. Creatively the campaign has reflected the personality of the company, and the results have been excellent."
Andy Cox, Business Development Director

Profile Media Marketing

Grabbing attention, encouraging interactivity and competing with the visual possibilities of online work - these are some of the key battles in modern postal direct marketing.

This carefully conceived direct mail piece for IT supplies company Profile Media Marketing achieved all of these things.

From the opening question: "Why put up with shoddy delivery of your IT products?", through to the conclusion of the dialogue, this device encourages the recipient to get involved through the turning of the wheel.

The whole piece is brought together with the simple pay off: "Turning I.T around"

System Print Media

After years of falling returns from traditional high volume sales letters and mailshots, Leader proposed a new approach for SPM.

The Buyer's Guide is a 24pp value-for-money production which is designed to be mailed in large quantities at a relatively low cost.

Instead of a sales-only pitch, the Buyer's Guide has been conceived to have shelf life, a twice-yearly publication which features a useful mix of sales information and buying advice. As well as serving as a mailing device, it is also available as an online download.

Qcom Outsourcing

As part of a comprehensive marketing service which has seen Leader help Qcom successfully grow out of its established markets and into the wider specialism of technical outsourcing, we created this exciting piece of direct mail.

Leader had already placed the image of a Monarch butterfly at the heart of Qcom's branding - as a species famous for its epic annual migration, it is ideally placed to help illustrate the advantages of migrating existing in-house services to Qcom's outsourcing service.

Behind the strapline "Freedom awaits you", the branded envelope and mailer opened to reveal a high-impact surprise - a powered butterfly designed to launch itself into the air.

"I have worked with Leader on many occasions, and each time they have delivered successful projects which built sales and raised profile. What sets Leader apart is the ability to provide the blend of strategic thinking and first class implementation required to deliver a truly outsourced marketing service."
Neil Anderson, Managing Director