Magnetic Pictures

After 25 years creating powerful videos for a wide range of charity, education and business clients, Magnetic Pictures approached Leader for a new corporate identity.

Visually we built a powerful new look for the company based around magnets of two kinds - the traditional horseshoe magnet (which became absorbed into the 'c' of 'magnetic') and the magnets embedded in two small 'kissing' dolls.

Under the strapline 'creating moving images' (itself a play on words which revealed much about the company's unique selling points), the text and key messages then built further on the themes of magnetism and one indisputable truth - that 'nothing has more power than the moving image to attract, inform, involve and influence'.

Artemis Executive Consulting

Leader was invited to help Artemis find a new corporate identity as it sought both to grow its existing business and to diversify with a wider portfolio of services.

The results of an initial marketing review saw the company embark on a comprehensive re-branding exercise. Under the new name of Artemis Executive Consulting, the company has put its outstanding consultancy team firmly at the centre of its brand presentation, with high quality portrait photography helping to emphasise the importance of people in what is very much a 'people business'.

From the logo and key messages to the development of website, sales literature and presentations, Leader has delivered a complete corporate branding service to Artemis that within weeks was helping open doors to new blue chips clients across the UK.

Linford

Linford Group asked Leader to address a long-standing reputation and brand issue - although it is as much a new-build as a restoration contractor, it was widely seen as a restoration only specialist.

After extensive research with key stakeholders, we developed a new branding proposition based on a "Build . Renew . Restore" structure that reflected a simplified model of the company's key markets. Key values, messages and images were developed in key areas and rolled out in everything from stationery and signage to website, brochures and exhibition materials.

Strong internal communications and public relations activity have further helped to drive these messages home.

"The thought and diligence that went into this process means we have now got marketing materials exactly what we want them to know. We now have a website and brochures that are better than any construction business of our size, if not the bigger companies against which we routinely compete. They will pay a key part in helping us grow our business."
Simon Linford, Chief Executive

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Artemis Executive Consulting

Leader was invited to help Artemis find a new corporate identity as it sought both to grow its existing business and to diversify with a wider portfolio of services.

Magnetic Pictures

After 25 years creating powerful videos for a wide range of charity, education and business clients, Magnetic Pictures approached Leader for a new corporate identity.

Artemis Executive Consulting

Leader was invited to help Artemis find a new corporate identity as it sought both to grow its existing business and to diversify with a wider portfolio of services.

Linford

Linford Group asked Leader to address a long-standing reputation and brand issue - although it is as much a new-build as a restoration contractor, it was widely seen as a restoration only specialist.