Leader has provided consultancy and ongoing marketing for Excel IT, a leading specialist in the design, build and support of datacentre-to-desktop IT infrastructures for some of the world’s largest companies.
We were originally engaged in 2011 to help change market perceptions of the company, as well as developing and delivering sales & marketing campaigns to drive diversification and growth.
Since then we have supported Excel as it has significantly raised its profile, launched new products in new sectors, and maintained its long term growth trajectory.
Building on the success of an initial rebranding, 2015 saw the launch of a completely new marketing proposition, brand imagery and website.
Director Barry Horgan said: “What has always been so impressive about working with Leader has been the way in which practical, no-nonsense marketing analysis has fed seamlessly into strategy development and then to the eventual creative design and implementation of our brand and communications.
“The result is a marketing process which we know will work because it started not in the design studio but with our customers, with their needs and wants. The impact of that was obvious from the word go.”