LEAD: the Debate

Robots 0 Humans 4: stay hands-on to get more from your marketing technology

Technologies like marketing automation are powerful and here to stay. Used the right way they can free marketers to focus on creativity, insight and customer engagement. But used poorly they they can drain resources and blunt marketing effectiveness.

The answer is to find out what the machines do best – and where the human touch still wins hands down!

Building stronger brands with company culture and values

Finding your own unique space in a congested ‘me-too’ market can be hard. Far from being a ‘soft’ factor, company culture can be a great place to start exploring – or building – what stands your business apart from the crowd.

Overcoming ‘content shock’: ideas for B2B marketing content that engages & inspires

B2B has always been considered a bit of a Cinderella when it comes to creating engaging content. And it’s not getting any easier.  

The Sunday Times visits Leader Wood

Our very own six-acre / 3,000-tree Leader Wood has been featured in a Sunday Times feature about the wonderful project to recreate the famed Forest of Arden.

The original Forest of Arden covered vast swathes of the Midlands from Birmingham to the Cotswolds, and was an evocative setting for many of Shakespeare’s plays including the much-loved A Midsummer Night’s Dream.

PR is dead, long live PR: the challenges (and a new future) for public relations

Many, many commentators have written the epitaph for public relations.  Alister breaks out the tarot cards and dusts off his crystal ball to predict a new future for PR – and perhaps not one you might expect.

Automatic for the people? The rights (and the wrongs) of marketing automation

Is marketing automation really the ‘magic bullet’ solution to your every marketing need? And why, if automation is so effective, does Leader continue to place such a strong emphasis on human management and intervention?

Yes you can! Rising to the challenges of industrial and B2B content marketing

Creating engaging articles, graphics and other marketing content for apparently unexciting B2B & industrial products might seem an impossible task. But engaging B2B content marketing can (and almost certainly should) be done!

Leading from the front: director-led marketing and why it matters

Leader’s director-led philosophy means that the senior team you meet at the pitch is the senior team you will work with to deliver your programme. This is why we think that matters.

He’s alive! The benefits of buyer personas in B2B marketing

Buyer personas have long been popular with consumer, and especially retail, marketers. Modern in-bound and content marketing approaches mean they are increasingly being considered a mainstay of B2B campaigns as well.

Plus ça change – the four timeless marketing truths that will never stop helping you sell

Technology has changed everything in marketing!!! Or has it? While the internet has certainly changed the tools of the trade out of all recognition, deep down we all know that the people who buy from us are just the same as they always were. And that’s why these four timeless truths of sales and marketing remain as true today as they’ve ever been.

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