Leader appoints new director

We are delighted to welcome Alister Foye to Leader. Alister joins our team of Communication Directors, taking responsibility for key client accounts as well as expanding our portfolio of integrated communications activity.

Are Customer Journey Maps Any Use?

How many times have you given up trying to buy something because dealing a company becomes simply too much trouble? A customer journey map is a fantastically useful tool that shows the steps customers take along the way to a purchase and optimises each one.