When Cranfield Business School came to film at Leader, Director Marc Sanderson took time out to discuss our strategic approach, integrated service proposition, and why clients choose to work - and stay - with us.
The use of buyer personas in B2B marketing has exploded in recent years. The art of bringing your customers to life in the form of abstracted characters has long been common in the retail and consumer sectors, as well as in the political arena – remember Tony Blair’s...
We are delighted to welcome Alister Foye to Leader. Alister joins our team of Communication Directors, taking responsibility for key client accounts as well as expanding our portfolio of integrated communications activity.
How many times have you given up trying to buy something because dealing a company becomes simply too much trouble? A customer journey map is a fantastically useful tool that shows the steps customers take along the way to a purchase and optimises each one.