How we Work \ Fusion PR
how we work
Fusion PR
The digital revolution has brought both a proliferation and a discontinuity of communications channels, creating a new world of opportunities, but also risk.
In response to this change the PR industry has spawned something called Digital PR. At Leader, however, we have gone well beyond this with an approach we call Fusion PR.
Recognising the inherent power of an integrated approach, Fusion PR calls for the union of high quality communications strategy and analysis with strong creative and implementation skills across ALL and ANY channels.
Fusion PR takes account of a wide range of elements including your organisation’s website, search engine ranking, social media personality, print and broadcast media presence. Our strategic approach ensures the total continuity for your brand wherever, and whenever, your audiences engage with you.
© Leader Communications Ltd 2011 \ George House \ 121 High Street \ Henley in Arden \ Warwickshire \ B95 5AU \ t: 01564 796200
Fusion PR
The digital revolution has brought both a proliferation and a discontinuity of communications channels, creating a new world of opportunities, but also risk.
In response to this change the PR industry has spawned something called Digital PR. At Leader, however, we have gone well beyond this with an approach we call Fusion PR.
Recognising the inherent power of an integrated approach, Fusion PR calls for the union of high quality communications strategy and analysis with strong creative and implementation skills across ALL and ANY channels.
Fusion PR takes account of a wide range of elements including your organisation’s website, search engine ranking, social media personality, print and broadcast media presence. Our strategic approach ensures the total continuity for your brand wherever, and whenever, your audiences engage with you.
SEO
Google and the other search engines are a primary portal to the World Wide Web, so it’s important your website is as visible as possible.
As with the other elements of Fusion PR, SEO doesn’t work in a vacuum. Your presence in online media and social networks is one of the most powerful tools we can use to increase your visibility in Google.
Whether it’s part of our Fusion PR programme, or part of your wider marketing programme, Leader can help you to harness the power of SEO.
Your Website
When you start to engage with this digital landscape, the rewards will quickly come – and the starting point is normally your website.
We aim to create the best possible customer experience, which is what ensures our websites really deliver for our clients.
We can help you build, develop and maintain an effective website which integrates seamlessly with the other elements of Fusion PR.
We’ve built eye-catching and effective websites for companies ranging from high street bakers to construction companies, from outsourcing companies to building services and rainwater harvesting manufacturers.
Your Social Media Personality
Social media, such as Twitter, Facebook and YouTube has empowered the individual and encouraged organisations to be more open and transparent with their stakeholders than ever before.
Whether social media is a new forum for you, or one that you are already actively involved in, we can support you.
Our consultants can help you identify the most suitable social media platforms for your business/organisation, and then enable you to listen, review, and engage.
We work with clients across the UK, helping them develop a compelling presence and finding the opportunities to connect with like-minded people.
Your Online News Presence
Third-party endorsement from journalists is one of the most powerful PR tools available for you and your business, whether in print or online.
Over the years we have developed integrated media campaigns which have reached millions of people.
Some of our campaigns such as ‘The Great Magazine Cover Debate’ or ‘The Sudoku Diet’ created content that was shared by users of online media channels across the globe.
We will work with you to develop a Fusion PR programme which will harness the growing power of online media and integrate it seamlessly with the other Fusion elements.
Event Management
If you really want people to sit up and take notice, put on a production. Whether it's the annual staff bash or a major new product showcase for the media, we can manage it for you. Seamlessly.
Community Relations
Local opposition to new developments - from wind farms to housing estates - can be passionate, vocal, unflagging and litigious.
Well-organised local complainants can result in delays costing £’000s of investment and lasting damage to a company’s reputation.
We develop properly researched and audited programmes that clearly identify and address the nub of the problem(s), based on the principles of active listening and informed response.
We have advised clients nationwide on projects as diverse as breakfast clubs at local schools, developing a sensory garden for the severely handicapped and the rehabilitation of offenders in a civil society.
Internal Communications
Only by creating internal brand advocacy can any organisation hope to create external brand advocacy that really rings true.
All companies need to put a policy and processes in place to improve employee communications, appreciating that a fully engaged team will deliver better productivity.
We can help you recognise and overcome barriers to good communication, create a new transparency within the company, greater accountability, more honesty, and provide wider consultation with staff allowing everyone to understand both the company’s aims and objectives and their role in achieving them.
Our experience comes from wide ranging consultancy and working in-house at UK bluechip companies including Vodafone, WH Smiths News and Greggs as well as Warwick Castle and Blenheim Palace.
Crisis & Issues Management
Emerging from any crisis with your reputation intact requires careful advance planning.
We have years of experience in supporting major consumer brands, tourism destinations and large corporations with their crisis planning.
We can provide you with risk analyses, crisis policies/manuals, simulations, Q&A development, prepared statements, and media training. We can act as a crisis centre and a seamless extension to your team.
And, once the crisis has passed, we can look at business recovery, stakeholder audits and programmes to restore your reputation.
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