Public relations in its true form is simply about communicating with an audience and persuading them of your position. The method of communicating is not set in stone and can take many forms, from a special event through to wide range broadcasting the options are endless.

Whether you are looking to handle a potentially difficult issue, communicate with your staff or simply want to target a very specific community Leader has the experience to help you achieve your goals.

Tustains Jewellers - Film Gala

Case Study 1:
Events

When Clients want to spoil their customers or celebrate an achievement with an event, they come to us because they know we know how to have a good time.

We recently helped Tustains Jewellers, official stockists of the Limited Edition Omega Seamaster James Bond watch, celebrate the 23rd 007 film with a gala screening at Leamington’s Apollo Cinema.

The event was enjoyed by more than 280 people, all of whom got into the spirit of things by donning their black-tie or glamorous Bond girl gowns for an entertaining evening that saw an impressive £3,500 raised for Cancer Research UK.

Crisis PR

Case Study 2:
Crisis

We recognise that welcoming millions of guests to a shopping centre, employing hundreds of staff or preparing food can be a risky business, with accidents and hazardous incidents continuously looming.

Leader has supported a great deal of Clients with crisis support over the years, advising on crisis management plans, providing crisis training, preparing communications and rapid responses, along with supplying media trained spokespeople where necessary.

Case Study 3:
Greggs Mainstream

With 170 shops across the Midlands Greggs the bakers needs to ensure regular communication to ensure consistent service and brand identity.

Leader worked closely with the personnel department to produce a regular staff newsletter which covers new products, developments, and internal initiatives.

We have also worked closely with the HR team to develop even more regular communication tools which can be easily managed by the in-house team to ensure urgent communication reach all staff.