What do we mean by next generation marketing?

Well even though it sounds futuristic you’ll certainly recognise most of the tactics we’re talking about. These days you would be hard pushed to find any consumer who doesn’t interact with the internet in some way or other every day. Whether you’re addicted to Facebook or simply receive updates from your favourite website by email, we all interact with digital media every day.

At Leader we take these developments very seriously and see it as our responsibility to stay up-to-date with the latest communications technology on behalf of our clients. Over recent years we have used online marketing activity increasingly to reach various consumer groups, ranging from html emails sent to subscribers of a high street food retailer through to affiliate marketing activity to promote our fashion brand clients.

Next generation marketing activity doesn’t have to be daunting. Contact Leader today to discuss how we can help you weave next generation marketing tactics to best reach your customers and help you grow.

Xaymaca's New Website

Case Study 1:
Xaymaca Restaurant

In 2007 Birmingham-based Xaymaca Experience celebrated 10 years as one of the country’s top Caribbean restaurants.

Leader helped Xaymaca identify the huge opportunity of its 10th birthday and worked closely with the owners to develop an integrated marketing approach which combined media relations, a new website, a customer event and targeted leafleting.

The marketing activity helped increase the number of customers in the birthday month by 23%.

Case Study 2:
Kitchen Monkey

Kitchen Monkey is an innovative online retailer which offers a home delivery service for high quality ready meals.

Leader was challenged with launching the site across the UK and driving visitors to the site. As part of the overall campaign the team targeted key websites which could provide critical endorsement. The team focussed its attention on credible websites and secured links from influential sources such as The Times and Web User which provided essential endorsement.
Dockers Spring/Summer 2009

Case Study 3:
Dockers® /ASOS/AZBMag

To launch Dockers®’ new relationship with leading online fashion retailer ASOS, we worked the UK’s premier website for unisex fashion and beauty, www.azbmag.com, to develop activity that would drive traffic to Dockers®’ pages on ASOS.

‘Dockers goes virtual’, the story of the new retail partnership, was given exclusively to www.azbmag.com, with follow up product placement pieces and an exciting menswear competition for the 400,000 unique users to the site.

The story resulted in X traffic, X hits and a strong start to the relationship with ASOS.