An ezine is our collective term for an electronic mailer (sometimes known as a HTML Mailer).

They’re the digital version of direct mail and are being used more and more in direct marketing activity. The fantastic thing about an ezine is that we can easily see who opened it, whether they clicked on a link or simply deleted it – invaluable information we’ll never get from traditional direct mail.

At Leader we started recommending ezines very early in the digital revolution and are extremely experienced at creating exciting email which grab attention and most importantly have a call to action. So whether that’s highlighting an offer or simply collecting feedback, all of our consumer ezines are much more than bland information devices.

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Case Study 1:
Greggs Sealife offer

To attract families during the summer holidays we teamed Greggs the bakers up with the National Sealife Centre in Birmingham and offered every customer a free childs ticket.

To further enhance this offering we developed a creative email campaign which was sent to over 2000 people in the West Midlands.
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Case Study 2:
Tennis Skills to Music

To promote this innovative training package to schools we developed an eye-catching and creative ezine.

The ezine was sent to a database of email addresses across the UK.

Click here to view the e-zine online.
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Case Study 3:
Dockers®

E-communication isn’t just for the consumers – we like to give the journalists something entertaining to read too.

Dockers® San Francisco has extensive seasonal collections and key trends that need to be demonstrated to fashion teams. By working closely with the PR team we came up with a series of e-zines that focussed on key pieces or themes and encouraged the journalists to explore the collection further.

Click here to view January's e-zine.

Click here to view December's e-zine.