Over the last couple of months, the Leader design studio has been working closely with our associate company CHM to deliver a suite of marketing collateral to support the lead sponsorship of Stratford upon Avon’s Fringe Festival by real ale brand Marston’s EPA. The Stratford Fringe Festival is now in its second year, and features over 100 acts across 40 venues, from 28th May - 5th June, with headline acts including Ardal O’Hanlon and Tony Christie, as well as a host of other more local talent, so we’ve been delighted to join in the fun.
CHM had negotiated the sponsorship with the Fringe on behalf of Marston’s, and once it was all signed and sealed, they briefed us. Most important was to design a combined logo, to underline EPA’s status as lead sponsor. You can see it on the Fringe’s own website at www.stratfordfringe.co.uk. Then it was a case of designing kits for pubs stocking EPA to drive sales, which is, after all, the reason behind any sponsorship. So far it seems to be working, with several new stockists of the brand in the offing, in the all important free trade sector. You can join in the fun too by visiting www.marstonsepa.co.uk/fringe and submitting your favourite joke for the chance to win two tickets to see Ardal O’Hanlon on 3rd July.