Excel-ing – a new brand, a new direction

Leader has been working with Excel, an IT specialist which designs, manages and supports networks and infrastructures in some of the world’s most demanding corporate environments. Despite having already established itself as a partner to a range of blue-chip clients in London, Frankfurt and other financial centres across EMEA, the company had struggled to escape… Read more »

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Time to stop giving Twitter the bird?

The strongest resistance to the use of Twitter in marketing has historically come from companies operating in business-to-business markets – but times they are a-changing! If you’re still not convinced it’s for your and your company, here are just eight reasons why it’s definitely time to Tweet.

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