There are plenty of lessons to be learned from the Barclays / Boris bikes sponsorship saga – chief among which is the value of first-mover advantage.
Technology has changed everything in marketing!!! Or has it? While the internet has certainly changed the tools of the trade out of all recognition, deep down we all know that the people who buy from us are just the same as they always were. And that’s why these four timeless truths of sales and marketing remain as true today as they’ve ever been.
As yet another high-profile businessman abandons advertising in favour of new media and content marketing, has traditional advertising really had its day – or is there life in the old dog yet?
James Holden, Managing Director of PR, Design and Marketing specialists Leader found inspiration for our times from a new play at the RSC.