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The Value of Facebook
An interesting infographic based on the findings of a report from Deloitte UK’s Economic Consulting practice on Facebook’s economic impact in Europe.
Read the rest of the article here
In the news…
Leader’s consumer PR team has been hard at work again promoting the National Fine Art & Antiques Fair (currently at the NEC until 22nd January 2012). So far we’ve secured coverage in Country Life, The Times, The Daily Telegraph, The Huffington Post, The Birmingham Post, Solihull News, The Lady, and lots lots more. Our favourite piece of coverage by far though has to be today’s Daily Telegraph which has a great picture of a Beryl Cook painting worth £85,000 being carried by our very own Tom Grocott.
The Daily Telegraph
Find out more about the National Fine Art & Antiques Fair
Good leadership is vital
Leader’s MD James Holden recently attended a round-table discussion hosted by the IoD and the Birmingham Post. The discussion focused around the importance of leadership for small and medium sized businesses to achieving growth. From the article in the Post this week it sounded like a vibrant discussion so I wanted to share a few of the quotes with our loyal blog readers….
Tom Collett from Hugo Technology Ltd said: It is all about working with your employees and communicating with your employees – making them feel they are part of the team – and they will grow with you. Also get them to trust in you and realise that you are making the right decisions for them.
Our very own James Holden said: Leaders I have worked with are very committed to their organisation and when you have difficult times leaders need to be able to stick to a plan and take their organisations forward. Of the two most impressive leaders I have worked with one was more charismatic than the other but both were charismatic in their own way on a one to one basis, because you believed in them.
Read the full article on the Birmingham Post website
Fusion PR
Fusion PR is as much about traditional techniques as it is digital activity. Sometimes we can forget this when exciting tools and channels are developed, but some of the tried and tested techniques still deliver fantastic results.
Take for instance our bespoke jewellery client Rubinstein Keightley. Digital and online activity is vital to their ongoing development but so is traditional media coverage. The fashion sector is an interesting one – it embraces new technology but still attracts a huge traditional media interests (glossies, sleb mags, etc…) .
We are working with RK on their digital personality (both in terms of social media and SEO) but some of the biggest achievements have been using traditional tools such as event sponsorship (we sponsored a Polo Championship recently) and most current is the high value diamond competition in the much-read Leamington Courier series.
So the reality is, and always has been, that a fusion of PR strategies and tactics is the most effective. To find out more about Fusion PR at Leader check out our website – www.leader.co.uk.