Marstons EPA sponsorship of Stratford Fringe Chiltern Railway poster
Over the last couple of months, the Leader design studio has been working closely with our associate company CHM to deliver a suite of marketing collateral to support the lead sponsorship of Stratford upon Avon’s Fringe Festival by real ale brand Marston’s EPA. The Stratford Fringe Festival is now in its second year, and features over 100 acts across 40 venues, from 28th May - 5th June, with headline acts including Ardal O’Hanlon and Tony Christie, as well as a host of other more local talent, so we’ve been delighted to join in the fun.
CHM had negotiated the sponsorship with the Fringe on behalf of Marston’s, and once it was all signed and sealed, they briefed us. Most important was to design a combined logo, to underline EPA’s status as lead sponsor. You can see it on the Fringe’s own website at www.stratfordfringe.co.uk. Then it was a case of designing kits for pubs stocking EPA to drive sales, which is, after all, the reason behind any sponsorship. So far it seems to be working, with several new stockists of the brand in the offing, in the all important free trade sector. You can join in the fun too by visiting www.marstonsepa.co.uk/fringe and submitting your favourite joke for the chance to win two tickets to see Ardal O’Hanlon on 3rd July.
Tags: Design, Marstons, Stratford Fringe
IE6 the countdown is on
As Microsoft begins the long process of rolling out Internet Explorer 9, it is worth remembering that if your internet experience isn’t all that it should be, an out-of-date browser might be to blame.
Despite Microsoft themselves urging the world’s internet users to abandon ie6, it is amazing fact that more than 10% of world internet users (2.9% of UK users) are still using a browser which is more than 10 years old, unstable, famously unsecure and incapable of properly viewing many modern interactive websites.
Microsoft is running an ie6 countdown website to monitor the demise of ie6 – currently it stands at 11.4% and their target is 1%. If you’re still using ie6 and you are in a position to upgrade, now might be the time to take the leap – ie9, Firefox or Chrome will all help transform your online experience and help make your time in cyberspace a more enjoyable as well as productive one.
Posted by Neil on Nov 3, 2010 in
Design News,
Neil Clarke
Creativity is at the heart of everything we do. That doesn’t mean every job we deliver is whacky or on the edge, but it does mean we think about the most effective way of delivering a message, and in today’s brand led marketplace you need to be creative to get that message across.
At Leader we currently have a young intern working with the design team who exudes creativity. Unlike many other design graduates who claim to be ‘creative’ Ben has something special to substantiate his assertion. This year Ben won the hotly contested D&AD Best New Blood Award for his DIY Village Show concept.
In Ben’s own words “the Village Show is becoming increasingly rare in this age of standardized taste. The DIY Village Show pack is designed to help organisers of Village Shows & Vegetable Shows, by providing utilitarian signage, stationery and guidelines, while leaving room for individuality and encouraging the continuation of traditions”.
Here’s just one example of the creative deliverables Ben created but if you want to see his full portfolio check out The DIY Village Show portfolio - http://www.dandad.org/talent/portfolios/project/5333
Creativity is core to our Virtual Marketing proposition at Leader. We pride ourselves in delivering high impact websites, posters, literature and adverts across a broad spectrum of clients. Check out the Leader website for more information.
