Tweet Idea
Listening to the radio yesterday, as I was driving into work, I heard about a lovely initiative by Theo Paphitis on Twitter.
As I understand it, this is a ‘Dragons Den’ style initiative in which SMEs tweet Theo on Sundays with ideas/initiatives related to their businesses. Out of the thousands of ideas he receives each week, half a dozen are retweeted to his many followers. One local small business owner, a handbag designer, was interviewed after offering to make Theo a pink handbag. Theo’s retweet gained her 350 additional Twitter followers - a big boost for a small, hungry business.
Now, when we talk about Big Society, particularly in such difficult economic conditions, isn’t this exactly the kind of initiative we should be talking about?