Flippin’ brilliant iPad app
I was very excited to receive my Flipboard Facebook and Twitter invitation this morning. For those of you who are yet to experience the delights of Flipboard on the iPad here’s what you are missing. Flipboard brings together your Facebook and Twitter feeds into one place. Nothing new here I hear you say. And you’re right, but Flipboard does it in such an anaesthetically pleasing and user-friendly way. It basically creates mini magazines from your friend’s content. You have to see it to really get a feel, so here’s a video clip.
While this may seem just another app to grab the headlines it is yet another digital channel to consume very targeted media content. In fact the iPad itself has opened up a new level of digital media interaction for me. Yes it is just a tablet computer but the user interface is so enjoyable and actually very natural. For the first time I can actually see myself reading a longer article on a digital device.
This is a very exciting time to be a PR guy. These evolving media channels are something to be embraced, not trivialised. Our PR programmes need to understand this changing landscape and learn how to extract maximum value for our clients. Long gone are the days when we can call these media channels ‘new’.