Most depressing day of the year…really?
The weekend is already a distant memory, any cravings for a Sunday roast must be kept at bay for another week and the mind must focus on the tasks in hand as we crank up the gears on a Monday morning.
This week ‘Blue Monday’ as it was dubbed apparently got us down because we’re all feeling the post-festive low with the prospect of another holiday a long way off.
Now the more media-savvy among you might not take the stay-in-bed-till-it’s-over warnings at face value. Instead you knowingly skip to the third paragraph to discover that someone just happens to be publishing a book or find a travel company has a great last minute getaway deal.
It’s a great story, no denying it. We’d all be beaming if we gained widespread coverage from a story like this. The challenge is to keep our PR stories fresh with an increasingly media savvy public. In this technological age of choice the challenge is to continue to seek new angles, creative concepts that go far beyond traditional PR.
We already know that capturing the attention of a key audience when they can flick the channel, click on a different website, tune into a different station or buy a different title requires skill and tenacity. Equally with social media figuring prominently as a mainstream communication channel, the way an audience gives and receives information is increasingly driven by their choices. We no longer take for granted a sitting audience.
Looking forward to the year ahead it heralds another year of ever diversifying channels of communications. This challenges us to keep our thinking and approach fresh and flexible to apply the PR fundamental: who is my audience and how should we communicate with them? I certainly relish the challenge.