Good ad v bad ad
This post was going to be about the fantastic new T-Mobile advert, where we see a troop of dancers taking over the Liverpool Street Station. Normal passengers join in, everyone is enjoying the entertainment, people are filming it on their phones or phoning loved ones to tell them what’s happening…and it fully supports their strapline Life’s for sharing. It’s brilliant (& that’s even before you realise that the full dance clip on YouTube has had nearly 750,000 hits after just a week).
BUT, this morning I have seen Cadbury’s latest advert:
and I don’t get it! I didn’t particular get the trucks or the gorilla ads from the A Glass and a Half Full team, but I did find them enjoyable…this is just plain bizarre.
The Cadbury marketing director said: “”Like the other productions ‘Eyebrows’ is all about losing yourself and embracing that moment of joy … after all, everybody remembers pulling a silly face or getting up to no good as a child when backs were turned.”. Firstly, those children look like they’re in pain and secondly they’re not getting up to no good - they’re still sat down which is more than most children would be.
Maybe i’m taking it too literally and maybe it’s just not aimed at me, but I do know one thing, it does not make me want to go out and buy chocolate!
