PR:
Evaluation

We know company’s PR budgets require constant justification of return vs spend. We evaluate all our clients’ campaigns as part of the Leader’s fully audited QA process to establish ROI and programme effectiveness.

Our in-house market research is a useful starting point to set campaign objectives These can be used as a benchmark to measure our success.

Our Perform evaluation process provides a full breakdown and analysis of everything from opportunities to see/hear to key message penetration. We can even provide “share of voice” and independent evaluation, if required.