Design: Corporate/Brand Identity

Marketing starts with logos, doesn’t it?
Well no, but they are an incredibly important part of the platform.

Let’s be clear – logos aren’t brands (a brand is what you say, what you do, how the market feels about you and a whole lot more beside – see here for more information).

But getting the look and feel of your business right, from logo to literature, door sign to business card, is nevertheless crucial, and Leader has decades of experience in helping businesses get it just right.

We can help you balance impact with professionalism, good design with relevance, consistency with flexibility. Everything you need, in fact, the give you a corporate identity that will work in your markets, grow and develop with your business, and most importantly of all, give you a strong, clear visual signal that customers and other stakeholders can relate to.

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Case Study 1:
Magnetic Pictures

Magnetic Pictures approached Leader to develop a corporate logo which communicated their core brand message – we don’t just make videos, we change people’s perceptions.

Leader developed a bespoke logo which has transformed Magnetic Pictures corporate identity.
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Case Study 2:
Granada Cranes

Granada Cranes required a logo which clearly separate them from their sister company and created a unique identity of their own.

Leader designed a selection of logos which clearly defined the company and its brand values. After much discussion everyone agreed on the final logo and now it can be seen on vans, signs, machinery and jackets across the country.
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Case Study 3:
Qcom

Qcom Maintenance in Droitwich needed a brand identity which would communicate its evolving service offering.

After years of working with Qcom Leader ran a brand workshop to identify the key messages and subsequently created four alternatives. Again after much debate and discussion we all decided on the favourite and ran it out as a full brand identity starting with a new website.