Design: Direct Marketing

Direct marketing, whether by post or email, is one of the most powerful tools in the marketer’s armoury, able to turn well managed business data into immediate sales results.

Leader can help you with the entire process, from the initial data acquisition and management through to campaign targeting, and the development and delivery of high-impact creative campaigns that will really stand out in the postal in-tray or the email in-box.

But just as importantly, we can help you ensure your campaign is integrated with the wider sales and marketing process to deliver the best possible returns.

Our consultants can help you decide how to best handle responses, how to follow-up sales enquiries, what objectives you should set for the campaign, and how you can best run direct marketing alongside other elements (PR, advertising and so on) for best effect.

Case Study 1:
Profile Media

Profile Media approached Leader to develop a creative mailing device which could be sent to their existing database.

To promote their flexibility we developed an interactive mailer which helped the company to stand out in the crowd.
Click to enlarge

Case Study 2:
Cox & Plant

As part of an integrated marketing campaign which involved PR, online, and direct mail, we developed a series of humorous recipe cards.

These were sent to key customers and prospects.

Click here to see the campaign online.
Click to enlarge

Case Study 3:
Craig & Derricott

Leader developed a sub-brand offering for this leading switchgear manufacturer which offered customers a problem solving service.

To promote the new service Leader developed a creative mailing device which included a branded baton with the call to ‘pass your problem on to Craig and Derricott’.