Design: Advertising

For more than 100 years, advertising was the core marketing communications tool, delivering powerful messages about giant brands to mass consumer audiences.

However, over the last 20 years or so, the increasing segmentation and sophistication of markets has led to the increasing fragmentation of media outlets – meaning the television station, the national newspaper or even the key trade magazine no longer has the reach or impact it once did.

But that certainly doesn’t mean the end of advertising!

Advertising in the modern business-to-business environment can be as important and potent as ever, but requires much, much more than a once-size-fits-all approach and a sizeable budget.

We can help you find the right place for advertising in your marketing mix, identifying the right outlets (whether print, online or ‘ambient’), the right creatives and the right support from the rest of your marketing programme.

Click to enlarge

Case Study 1:
Shalespeare Putsman

Leader developed a series of one-off adverts for this leading firm of solicitors.

They promoted specific events and services in key regional newspapers and magazines.
Click to enlarge

Case Study 2:
AMS

AMS is a leading retail shop fitting company which required an innovative advertising campaign to stand out from the crowd.

We developed a campaign which led on the phrase “trust your baby to us” which highlighted the company’s reliability and security.
Click to enlarge

Case Study 3:
MAS

To promote the Manufacturing Advisory Service's service to manufacturers in the West Midlands we developed a series of testimonial adverts.

The ads helped communicate their services through a ‘show, don’t tell’ approach.