Case Studies

Kingspan Environmental

Our objective in 2007 was to position Klargester and Titan Pollution Control, both wholly owned by Kingspan Environmental, as leading brands within the UK market for off-mains drainage, pump stations, and SUDS products including stormwater attenuation and rainwater harvesting.

We decided to move away from product launch/colour separation dominated coverage, and find opportunities for more campaigning, thought-leadership articles and by-lined features.

That summer, following the floods that overwhelmed large areas of the country, we made Klargester and Titan two of the leading voices within the industry, with major features on flood prevention, SUDS and rainwater harvesting.

We also campaigned to reduce groundwater pollution, focusing on the replacement of septic tanks by sewage treatment plants.

Overall, we drove a 73% increase in coverage in 2007 vs 2006, more than 7.5 million OTS/H, and ROI of 720%.

We are now overseeing the PR for the entire Kingspan Environmental division, including Titan Environmental, which provides storage solutions for oil, fuel, lubricants, adblue, chemicals, biofuels and water.