PR Week feature Leader campaign

Leader’s 2008 integrated PR campaign for the PPA’s Magazine Week was selected by PR Week as its lead campaign in its most recent issue (13th February 2009).

Gerry Vincent, who account directed the successful campaign said: “We are delighted that PR Week has selected our PR campaign for Magazine Week to be the lead campaign featured in the magazine. It was an exciting campaign which delivered excellent results.

Nicola Rowe, circulation director of PPA, stated: “The overall PR campaign for Magazine Week reached millions of people and helped to raise the profile of magazines across the UK.”

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