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Well, now’s your chance to upgrade with Leader’s PR & Marketing scrappage scheme.

For a limited period we are offering a select few businesses the opportunity to trade in their existing PR or marketing campaign for up to £2000 towards a brand new one with Leader. All you need to do is call today and tell us about your current under-performing campaign. We’ll listen carefully to what you want to achieve and start discussing how we can reinvigorate your PR & marketing. It’s as simple as that.

And when you do decide to trade up to a new campaign with Leader we’ll give you £2000* towards the cost.

The Leader team are all highly motivated PR professionals. Our directors are blue-chip and top agency people, who will give your campaign hands-on, personal support. We have earned our reputation for brilliant results to support and promote clients in a new multi-media landscape.

Case Study 1:
PPA’s Magazine Week

Leader was tasked to launch and promote PPA’s first magazine awareness campaign, Magazine Week, build magazine sales and highlight the 3,500 magazines available.

Searching for Britain’s favourite ever magazine cover, aka The Great Cover Debate, became the vehicle to drive the campaign, with a successful launch and an online vote that gave us a story to catapult Magazine Week into the mainstream media.

214 pieces of coverage were achieved across national, monthly, online and broadcast media, with fantastic pieces in The Times, Guardian Online and Metro – our personal highlight was the six minute interview at 8.10am on BBC Breakfast News.

Case Study 2:
Linford Group

Linford Group asked Leader to address a long-standing reputational and brand issue – although it is as much a new-build as a restoration contractor, it was widely seen as a restoration only specialist.

An initial audit of resources and awareness quickly identified the need for some fresh market research to assess the scale and nature of any problem. Alongside this we reviewed the marketing resources that existed within the business, conducted a competitor review, and took inputs from a recent employee survey and new business plan.

Based on the findings of this work, Leader developed a new branding proposition based on a “Build . Renew . Restore” structure that reflected a simplified model of Linford's key markets and formed the basis for a far-reaching and integrated marketing communications strategy over three years.

Click here for more details

Case Study 3:
Island Delight

Island Delight Caribbean patties are the UK’s best selling pattie and therefore needed a website which

Visit the site at www.islanddelight.co.uk

* Terms and Conditions. To qualify for the £2,000 PR Scrappage payment you must commit to a PR or Marketing campaign worth at least £20,000 + VAT over a twelve month period (excluding any external costs).